Seoul — Dongdaemun Design Plaza, FILM

By – couugh.com

I was kind of disappointed that I had missed Seoul Fashion Week by a few days. For the past few years I’ve been drooling over the South Korean street style that converges in DDP, Dongdaemun Design Plaza. My experience wasn’t diminished by this absence, though, and I think this was for the better since I got the opportunity to explore DDP at its purest state.

The first time my teenage self saw the globular shapes thought up by Zaha Hadid while scouring architecture blogs, I was shocked. I had to know everything about this architect—I had to breathe her kind of design thinking. I started drawing entire cities that embodied her aesthetic. I needed these dreamy shapes to become reality. Needless to say, I was shocked when I read of her passing. In honour of her great mind, here is the Dongdaemun Design Plaza which I visited when I made a short trip to Seoul.

With my dad’s Pentax and different kinds of 35mm film—including a Lomochrome Purple roll from Lomography which I was very excited to try out—I set out to document DDP. Designed by Zaha Hadid and Samoo, this is a place where fashion, design, history, and all-around magic, coexists.

Witnessing Hadid’s vision with my own eyes was, I can honestly say, a transformative experience. There was that moment when the earth stood still—during which the streets went silent and the winds died down— followed by the euphoric moment when reality kicked in. I was actually here, in Seoul, in the presence of this imposing neofuturistic hub I had only seen in pictures. I might have teared up.

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